Director Scott Weintrob–whose Walkers’ “Tweet To Eat” for AMV BBDO, London, earlier this year won a Cannes Bronze Lion in the Social for Mobile competition–has joined Los Angeles-based Wondros for U.S. representation. He had formerly been handled in the American ad market by ACNE. Weintrob continues to be repped in the U.K. by ACNE, London, the production house behind the Walkers project which also garnered honors at D&AD as well as three Creative Circle Awards. Weintrob’s work in commercials spans such brands as Hyundai, Lenovo, Cadillac, Volvo and Acura.
In addition to his spot work, Weintrob made a documentary on artist David LaChapelle as well as a fashion film highlighting Oscar winner Kim Basinger. The LaChapelle documentary provides an intimate look into the artistry of the photographer, and the Basinger short focuses on the depths of knowledge one gains from parenting and raising a child. Both projects were produced for Flaunt Magazine. Weintrob has also worked with such noted actors and artists as Terry Richardson, Macklemore, Snoop and Rick Ross and Lil Wayne.
Weintrob just completed shooting a feature documentary on the global phenomenon of streetwear with designer Bobby Hundreds that will release in 2016. The film follows the independent voice and message behind a series of brands and features interviews from celebrated names including Tommy Hilfiger and ASAP Rocky. Further filmed entertainment projects include directing four seasons of automotive series Top Gear for the BBC. Weintrob’s work was featured in the highest ever rated seasons of Top Gear and played in more than 200 countries.
Anne-Marie Mackay, chief creative officer of Wondros, said of Weintrob, “His extraordinary car work coupled with his proven skill as a documentary director makes him an exciting choice for Wondros.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More