A pull-up contest takes on epic proportions in a new Nike Apparel spot. Created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Rupert Sanders of Omaha Pictures, Santa Monica, the :30 "Pull Up," depicts a test of strength and a battle of wills.
Carlos Hernandez and Habibi Rodriguez were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.
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CLIENT
Nike Apparel.
PRODUCTION CO.
Omaha Pictures, Santa Monica
Rupert Sanders, director; Peter Donahue, DP; Diane McArter, managing director; Eric Stern, executive producer; Paul McPadden, producer. Shot on location in Brooklyn, N.Y.
AGENCY
Wieden+Kennedy, Portland, Ore.
Hal Curtis, creative director; Mike Byrne, copywriter; Monica Taylor, art director; Ben Grylewicz, executive producer; Andrew Loevenguth, producer; Fran O’Connor, production assistant.
EDITORIAL
The Whitehouse, bicoastal, Chicago and London
Rick Lawley, editor; Sue Dawson, executive producer; Melissa Thornley, producer; Heidi Black, editorial assistant.
POST/VISUAL EFFECTS
Company 3, New York
Tim Masick, colorist; Luana Ayres, producer.
The Mill, New York
Angus Kneale, Flame artist/online editor; Richard DeCarteret, junior Flame operator; Alistair Thompson, executive producer; Wendy Garfinkle, producer.
AUDIO POST
audioEngine, New York
Bobby Giammarco, mixer; Hillary Kew, assistant mixer.
MUSIC
tomandandy, New York
Brian Bauers, composer; Andy Milburn, creative director; Jason Menkes, executive producer.