International production company B-Reel has added director Roye Segal to its roster. He comes over after an extensive run at MTV Networks where he served as director and creative director of MTV World from 2011 to early 2014.
Segal most recently turned out commercials for AT&T in what was billed as the first-of-its-kind, unscripted mobile series for social media. In this series, audiences experience a life-changing summer through the eyes of a group of dynamic, passionate L.A. kids who share their real-life problems, hopes and dreams in real time on Twitter, Tumblr and Instagram. Segal also directed a series of on-air spots for AT&T for the “It Can Wait” campaign against distracted driving.
Michael McQuhae, managing director/exec producer at B-Reel, described Segal as “the perfect combination of filmmaker and digital creative.”
B-Reel has offices in Stockholm, London, Los Angeles, New York City, Barcelona and Berlin. Segal joins a B-Reel Commercials’ directorial roster which includes Jeffery Plansker, Drake Doremus, Miles Jay, Filip Tellander, Jon+Torey, Anders Hallberg, Tom Malmros, Steven Tsuchida, Patrik Bergh, Josh Miller, Mikael Marcimain, Johan Perjus, Jens Sjögren, and Anders Forsman.