Production company Interrogate has brought Brazilian director Rafaela Carvalho aboard its roster for U.S. representation spanning commercials and branded content. Her evolution from actress to cinematographer and now to director is a testament to her adaptability, passion, and commitment to her craft. Prior to joining Interrogate, Carvalho was repped by production house JOJX.
From the outset, Interrogate and Carvalho recognized a shared vision in their storytelling ethos. This mutual respect and understanding have become the bedrock upon which they plan to collaborate.
Interrogate’s executive producer, George Meeker, enthused, “Looking at the world through Rafa’s lens has been nothing short of delightful. Her innate ability to craft tales from her subjects’ viewpoints, all while capturing genuine performances, continually blows us away.”
A notable example of Carvalho’s directorial prowess is her campaign for WhatsApp. Shortlisted at the Cannes Lions and the One Show, it dispenses with overt brand promotion in favor of nuanced storytelling and subtle character interactions. This approach underscores Carvalho’s dedication to crafting impactful narratives that not only engage but also provoke thought and enlighten audiences.
Her collaboration with Interrogate is set to elevate this narrative-driven approach, seamlessly merging commercial objectives with societal narratives.
Carvalho said, “Interrogate and I clicked right from the start. It’s all about building a relationship and chemistry, and with them, I genuinely feel it.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More