Bicoastal O Positive has signed director Pep Bosch–formerly of Hello! & Company and its predecessor shop Rock Fight–for stateside representation.
Bosch’s latest spot, Volkswagen Polo’s “Cool,” is a satire of American teenage-themed films from the 1950s. “Cool,” which just began airing in Europe, was filmed on a backlot in Sofia, Bulgaria, and was produced by Agosto, the house which reps Bosch in Spain. He also continues to maintain representation in France via the shop Irene, and Germany through Triggerhappy.
Although Bosch is known in Europe for his strong visual sense, both O Positive partners, director Jim Jenkins and exec producer Ralph Laucella, took immediate note of Bosch’s casting as well as his comedic sense.
“I have a strange sense of humor and like to use it,” Bosch said. “I enjoy the visual storytelling, cinematic situations and characters. But it’s always the humor that attracts me to a script. Even if it’s a dramatic or visual one, you cannot confront it and try to make it better without some sense of humor. That allows you to play with expectations and come up with an approach that wasn’t anticipated.”
A prime example is the Bosch-directed “Babysitter” for Audi out of DDB Barcelona. A grown man recalls his childhood babysitter with fond memories; she’s a beautiful woman who trains like she’s a professional athlete. She carries him through the city in her arms–jumping hurdles on the track, running through the park, competing in a relay race. When she leaves him, life becomes boring and static, and he often reminisces. It’s not until years later that he recaptures the special feelings of his childhood by driving an Audi.
Born in Spain, Bosch got his start as a graphic designer working at a toy factory. He studied photography at IEFC in Barcelona, then directed backgrounds for Karaoke videos before landing at Rodar Films in Barcelona where he began directing commercials. Today he lives in Barcelona with his wife and two children.
Over the years Bosch has directed for such clients as VW, Ikea, Audi and Volvo. His commercials have garnered numerous awards at such competitions as the Cannes Lions International Advertising Festival, Eurobest and the Clios. The Bosch-helmed “Amnesia” spot for VW out of Barcelona agency Tandem Campmany Guasch DDB (now DDB Barcelona) won a Cannes Gold Lion in 2001.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More