Broadcast, advertising and design vet Paul Schneider has joined commercial production company Crossroads Films, bicoastal and Chicago, and creative services agency/production house Crossroads Television, New York, as a director. The companies will also tap into his creative expertise. Schneider comes over from Digital Kitchen, Chicago, where he served as creative director since 2001.
During his tenure at Digital Kitchen, Schneider directed and creative directed commercials for such clients as Budweiser, Nokia and Target, as well as numerous entertainment projects, directing and developing promo material and title design for broadcast and film (Rescue Me, Sex And The City, Nip/Tuck and Second Hand Lions).
Schneider began his career at Ross Roy Advertising in Bloomfield Hills, Mich., where he led design on the Jeep interactive account. He now rounds out a Crossroads Television team that includes creative directors Diana Lochridge and Glenn Lazzaro, executive producer Dean Winkler, director of business development Erica Ginsberg and project manager Mandy Key. As a spot director, Schneider will be repped via Crossroads Films.
Brand New School Extends Reach Internationally Via Partnership With Animation Studio BRUT
Brand New School (BNS) has entered into a strategic partnership with BRUT, a Barcelona-based animation studio. This collaboration represents a significant milestone in BNSโs expansion strategy, with BRUT serving as its inaugural global outpost.
Under the leadership of executive creative director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNSโs established reputation for innovative creative work with BRUTโs expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.
With Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUTโs fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New Schoolโs global presence.
BRUT was founded by director Allais as an experimental incubator for innovative ideas and techniques. He is also a multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions for his work on the Samsung Holiday campaign. Recently, Allaisโ animated VR experience capturing New York Cityโs punk scene in the โ70s, narrated by... Read More