Bicoastal production house aWHITELABELproduct has signed director Olivier Gondry for global representation. Known for his visual effects where he plays with time slice technology and stop motion animation, Gondry has a body of work spanning commercials and music videos.
Formerly repped by Partizan, Gondry has helmed notable campaigns for McDonald’s, LG Electronics, Audi, Fiat and HP, and music videos for OK Go, The Vines, and the French Group Hermaentaire. For the latter, Gondry directed the clip “Chewing-Homme,” which won best animation honors at the Protoclip Music Video Festival in Paris last fall.
Gondry started his career as a visual effects artisan, working at BUF in Paris and then Method stateside. He gained prominence as he added breakthrough VFX to his brother Michel Gondry’s music videos for iconic artists Daft Punk, Björk, Radiohead and the White Stripes, and spots for BMW and Levis. Eventually he and Michel co-directed videos such as Chemical Brothers’ “Star Guitar” and Kylie Minogue’s “Come Into My World.” After those efforts, Michel encouraged him to direct his own videos; Olivier Gondry did just that with clips for Noir Desir’s “a l’envers a l’endroit” and Lacquer’s “Behind.” From there, his directorial career blossomed in both videos and commercials.
Olivier Gondry now joins aWHITELABELproduct directors’ roster that includes Arni & Kinski, Mikael Jansson, Aneil Karia, Darius Khondji, Peter Lindbergh, Carlos Manga Jr., David Michalek, Paul Middleditch, Panoptic, James Pilkington, Eugenio Recuenco, Tim Richardson, Nick Robertston, Stephane Sednaoui, Benjamin Seroussi, Carter Smith, Tell No One, and Mathieu Wothke.
Ellen Jacobson-Clarke and Annique De Caestaecker are partners/exec producers at aWHITELABELproduct.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More