Bicoastal production studio m ss ng p eces has added Oge Egbuonu to its directorial roster for commercials, branded content and music videos. This marks her first representation in those markets.
Egbuonu is a filmmaker and thought leader focused on disruptive and inspirational storytelling. This year she co-created, wrote, directed and starred in her first brand campaign for Levi’s, called “Beauty of Becoming,” featuring a range of artists, activists, and athletes reflecting on journeys punctuated by both triumph and adversity. The series starred Naomi Osaka, Tremaine Emory, Willow Smith, Jaden Smith, Brandon Flynn, Leyna Bloom, Haben Girma, Dolores Huerta, Karla Welch, Angela Beyince, Xiye Bastida, Melody Ehsani, Carlos Montes, Melina Abdullah, and Aja Monet.
Egbuonu also directed the documentary (In)visible Portraits, which was acquired by Oprah Winfrey Network (OWN) and premiered on March 2, 2021. The film shatters the too-often invisible otherizing of Black women in America and illuminates the history of how we got here, dismantling the false framework of the present-day reality, celebrating the extraordinary heritage of exceptional Black women, and igniting hope for the next generation. The film is a self-described “love letter to Black women, and a reeducation for everyone else.”
Prior to creating (In)visible Portraits, Egbuonu produced acclaimed films such as Loving (starring Joel Edgerton and Ruth Negga about the U.S. Supreme Court case Loving v. Virginia which legalized interracial marriage) and Eye In The Sky through independent production company Raindog Films.
“Oge’s perspective and essential voice is elevated by the incredible energy and visual style that she infuses in her work,” said Kate Oppenheim, managing partner at m ss ng p eces.
“Storytelling influences imagination. When I tell a story well, people leave asking themselves important questions, ready to do the internal and external work that is necessary to enact change,” Egbuonu said, adding, “Creating meaningful work with brands offers a powerful opportunity for me to speak with authenticity to large audiences. I’m excited to dive deeper with the talented team at m ss ng p eces to unlock these bountiful opportunities.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More