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    Director Noam Murro “Nose” Best For Holiday Inn

    By SHOOT StaffUpdated:No Comments1662 Views

    By Christine Champagne

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    While creating a new Holiday Inn spot slated to air on Nickelodeon, the creatives at Fallon, Minneapolis, chose to construct a fairy tale of sorts that would appeal to both the cable network’s primary audience of children, as well as grown-ups (it is estimated that 25 percent of Nickelodeon’s viewers are adults). The result is a charmingly unique :60 called "The Noses," which faithfully follows the typical fairy tale formula—sharing a tragic story, introducing a catalyst and wrapping up with the requisite happy ending.

    SHOOTOnline subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.

    CLIENT

    Holiday Inn.

    PRODUCTION CO.

    Biscuit Filmworks, Los Angeles.

    Noam Murro, director; Tim Maurice-Jones, DP; Jiri Ostry, first assistant director; Shawn Lacy Tessaro, executive producer; Holly Vega, head of production; Jay Veal, producer. Shot at Studio 10, Komorany, Czech Republic, and on location in Prague.

    Stillking Films, Prague.

    Zuzana de Pagter, producer; Andrea Havlickova, production manager.

    AGENCY

    Fallon, Minneapolis.

    Bruce Bildstein, creative director; Todd Riddle, creative group head/art director; Reuben Hower, copywriter; Brian DiLorenzo, director of broacast production; Kate Talbott and Robert van de Weteringe Buys, executive producers; Nicholas Gaul, associate producer.

    EDITORIAL

    The Whitehouse, Santa Monica.

    Rick Lawley, editor; Louise Crane, assistant editor; Sue Dawson, executive producer; Joni Wright, associate producer.

    POST/VISUAL EFFECTS

    Sea Level, Venice, Calif.

    Brian Buongiorno, visual effects/Inferno artist; Amy Russo, producer.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Missy Papageorge, producer.

    Stardust, bicoastal.

    Jake Banks, creative director; Jason Doherty, art director; Matthew Marquis, executive producer; Dan Sormani, producer.

    AUDIO POST

    Lime Studios, Santa Monica.

    Rohan Young, mixer.

    MUSIC

    Human, New York.

    Andy Bloch, Gareth Williams, Morgan Visconti, Lindsay Jehan, Sloan Alexander and Gordon Minette, composers; Marc Altschuler, executive producer.

    SOUND DESIGN

    Noises Digital, Berkeley, Calif.

    Kim Christensen, sound designer.

    Category:Top Spot of the Week



    Breakout Films and Major Takeaways From This Year’s Sundance Fest

    Saturday, February 1, 2025

    Film wasn't the only thing on people's minds at this year's Sundance Film Festival, which comes to a close Sunday in Park City, Utah ( and online ).

    The effects of the wildfires in Southern California loomed large, as did the bittersweet knowledge that this year will be the second to last Sundance based in Park City. Some films offered an escape from reality; others were a pointed reminder of the domestic and international political landscape, from transgender rights to the war in Ukraine.

    Here are some of the key takeaways from the 41st edition of the festival.

    The effects of the Southern California fires were deeply felt
    The wildfires were still burning in parts of Los Angeles when Sundance began last week and reminders of its devastation were everywhere, even on screen. Max Walker-Silverman's "Rebuilding," starring Josh O'Connor as a cowboy who loses his ranch in a wildfire and forms a community with fellow survivors in a FEMA camp, hit close to home for many.

    Filmmakers Meena Menon and Paul Gleason lost their home in Altadena where they filmed some of their zombie apocalypse movie "Didn't Die." Sundance artist labs head Michelle Satter lost her Palisades home as well. Satter had an audience of Sundance Institute donors in tears early in the festival while accepting an honor at a fundraising gala.

    "It's a deeply devastating time for us and so many others, a moment that calls for all of us coming together to support our bigger community," Satter said. "As a friend recently noted, and I have to listen to this, 'Take a deep breath ... We lost our village, but at the end of the day we are the village.'"

    The festival's move to another city dominated conversations
    It was a topic... Read More

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