Director/photographer Noah Conopask has come aboard the roster of Bullitt for spot and branded content representation in the U.S. Sweetshop, which had previously handled Conopask in the American ad market, continues to rep him in the U.K., Asia, Australia and New Zealand.
Conopask has helmed projects for a variety of brands, including Bose, Red Bull and Eastbay. His Commonwealth Games film for the BBC was honored with a gold award at the Ciclope Festival in Berlin. Photography has also been an ever-present part of Conopask’s life, and his innate talent for capturing a story in a single frame is revealed in his popular Instagram channel.
Bullitt president/EP Luke Ricci said of Conopask, “What I love about his storytelling is the epic scope he brings to the films he makes while never sacrificing the nuance of character and emotion.”
Conopask first discovered the impact of capturing human struggle on film as he documented his childhood buddies skating on a neighborhood half-pipe in Arnold, Maryland. He subsequently transferred that passion into shooting world-class athletes and celebrities across the globe. His early career melded burgeoning immersive and interactive experiences with design thinking; a natural connection point for Bullitt’s expanded reach into VR, AR and other exploratory projects in advertising and entertainment. For Conopask, wanderlust includes both global travel and alternate, crafted realities.
“Bullitt understands how the lane is broadening and have embraced different formats and perspectives from the start–all with a cinematic level of production,” commented Conopask. “With these factors and the collective body of work produced to date, I’m in exceptional company and excited to see what we can make together.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More