Bicoastal production studio m ss ng p eces has added director Nicolas Heller to its roster for worldwide representation in commercials and branded content on the special projects roster. Better known to his 684K Instagram followers as @newyorknico, Heller is an acclaimed documentarian and commercial director known for sharing authentic stories of the unique people and places in his hometown of New York.
Heller recently collaborated with m ss ng p eces on a branded content project for Google and Tribeca Studios titled “Getting Back to What You Love,” which features New York celebrities including John Leguizamo, John Turturro, Debi Mazar and Edie Falco praising their favorite local businesses. He also recently teamed with New York’s MTA on a series of COVID-19 PSAs to be played on the train, voiced by local notables such as Jerry Seinfeld, Desus & Mero, Fran Leibowitz, and Remy Ma. Heller studied film and directing at Emerson College before making a name for himself as an independent director chronicling New York street celebs and creating short films. That led to branded documentary projects for publications such as New York Magazine and Rolling Stone, and then to other brand projects and commercials. Heller’s clients have included Nike, State Farm, Marc Jacobs, Tory Burch, the DC Lottery, the New York Knicks, Jagermeister and JetBlue. Prior to joining m ss ng p eces, he was directing independently.
“Working with Nick on our recent campaign with Google and Tribeca was incredible, and it was clear he’d be a stellar addition to the m ss ng p eces roster,” said Kate Oppenheim, managing partner, m ss ng p eces. “ Nick’s status as the unofficial talent scout of NYC has been earned by his innate talent for setting people at ease and capturing their true selves on camera, resulting in stories that celebrate their humanity. His work as a director always captures people’s joy, their poignancy, and a sense of place that is wholly unique.”
Heller shared, “The team at m ss ng p eces is excellent and I had such a great experience working with them. After working independently for a while, I’m excited to join the roster at a company that’s doing such interesting work and carving out spaces for directors like me to tell the stories that are important to us.”
