Production company We Fly Coach has signed London-based director Narghi Dotieva for global representation. Dotieva began her career in broadcast news, shooting and producing news reports and documentaries for BBC World Service in Asia. By shooting real stories with hard-hitting subjects, she garnered a distinct approach to shooting with real people in real situations. Her creative flair for capturing genuine performances led to commercial work, where her eye for beauty and authenticity has been seen in spots for such clients as Dove, Unilever and Lux.
Dotieva’s talents have taken her around the world, where she has helmed commercials in twelve different languages, including Thai, Japanese, Mandarin, Arabic and French.
“When I saw Narghi’s recent work for Dove, I was drawn to her ability to combine beauty with warmth and authenticity. Her experience shooting real stories with hard-hitting subjects has really given her a unique approach to shooting with real people,” noted Elizabeth Benson, We Fly Coach partner and executive producer. “Narghi’s global experience makes her a good fit for us. We are often shooting campaigns for brands and agencies throughout Europe and Asia.”
Dotieva added, “I always try to find something honest, and be truthful to the people I’m shooting, which I believe in turn helps me capture authentic reactions. We Fly Coach represents a broad range of directors from all over, with a real global feel and I’m looking forward to bringing my unique style to their roster.”
We Fly Coach is a global shop with a network of 10 offices worldwide.