Grey has promoted Josh Rabinowitz to executive VP. He has served as sr. VP, director of music for Grey since 2005.
A noted expert on the nexus of music, advertising and branding, Rabinowitz has been a prime mover behind Grey’s Annual Legends of Music Seminar at the Cannes Lions International Festival of Creativity, which has become one of its most popular events. Stars have included Tony Bennett, Yoko Ono, Debbie Harry, Patti Smith, John Legend and the now late Lou Reed.
Responsible for many high-profile initiatives integrating compelling music with advertising, Rabinowitz has worked with a raft of superstars to produce over 7,500 tracks for brands globally across every musical genre.
Rabinowitz has taught “Music in the Media” courses at the Steinhardt School of Music Professions at New York University and The New School of Public Engagement. He has served on the judging panels of the Clios, AICP Show, Cannes Lions and London International Awards, been honorary chairman of the AMP Music and Sound Awards and a regular speaker at MIDEM, the world’s largest music conference.