Grey has promoted Josh Rabinowitz to executive VP. He has served as sr. VP, director of music for Grey since 2005.
A noted expert on the nexus of music, advertising and branding, Rabinowitz has been a prime mover behind Grey’s Annual Legends of Music Seminar at the Cannes Lions International Festival of Creativity, which has become one of its most popular events. Stars have included Tony Bennett, Yoko Ono, Debbie Harry, Patti Smith, John Legend and the now late Lou Reed.
Responsible for many high-profile initiatives integrating compelling music with advertising, Rabinowitz has worked with a raft of superstars to produce over 7,500 tracks for brands globally across every musical genre.
Rabinowitz has taught “Music in the Media” courses at the Steinhardt School of Music Professions at New York University and The New School of Public Engagement. He has served on the judging panels of the Clios, AICP Show, Cannes Lions and London International Awards, been honorary chairman of the AMP Music and Sound Awards and a regular speaker at MIDEM, the world’s largest music conference.
Apple’s “Fuzzy Feelings” Wins Primetime Commercial Emmy Award
Apple’s “Fuzzy Feelings” won the primetime commercial Emmy this evening (9/7) during the first of two Creative Arts Emmy Awards ceremonies being held this weekend in the Peacock Theater at LA Live. The yuletide film out of TBWAMedia Arts Lab was directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures.
“Fuzzy Feelings” introduces us to an office worker by day and stop-motion artist by night. As an employee, she works for a boss whom she’s grown to hate. So at night, her stop-motion creations put him in dire straits. The young woman makes her stop-motion fare by deploying the iPhone 15 Pro camera and a MacBook Air with M2 to edit it. However, when the woman's day job takes a turn and she starts to see her boss in another light, so too do her stop-motion endeavors as we see the value of working towards a kinder world, and what better time to start than during the holiday season?
Director Aniello is no stranger to the Emmy proceedings. As creator of the HBO Max series Hacks, she has won two Emmys (writing and directing) as well as a DGA Award. This year she is nominated for three more Emmys on the strength of Hacks--Outstanding Comedy Series as well as writing and directing for a comedy series.
This marks the second straight year that an Apple film has won the coveted primetime commercial Emmy. Back in January 2024, Apple’s “The Greatest,” directed by Kim Gehrig of Somesuch, came away with the Emmy.
This time around, “Fuzzy Feelings” topped a field of nominated commercials consisting of: Apple’s “Album Cover” from Apple’s in-house creatives and directed by David Shane of O Positive; Uber One | Uber Eats’ “Best Friends,” also... Read More