Director Mikko Lehtinen, a.k.a. Mikko, has joined greatguns: usa for exclusive North American representation. He continues to be repped in the U.K. and throughout Europe by London-headquartered Sauna.
Mikko’s work is of a humorous bent as reflected in spots for Sprite, Ikea, ICTV, Georgian Wine, and T-Mobile. He has built his reel considerably since he was last repped stateside several years ago by Hungry Man.
Raised in Lahti, Finland, where he studied film, theater, cultural history and commercial design, Mikko broke in as a production assistant at MTV3 and came up through the production ranks to eventually produce, edit and direct. He honed his visual storytelling and affinity for offbeat comedy at MTV3, going on to establish his directorial career in Europe.
Among his recent credits are spots for Forum Bank out of Ogilvy & Mather Ukraine (shortlisted at this year’s Cannes Lions International Festival of Creativity), Suchard Mini Rocher for Leg Agency, Paris, Coca-Cola for Mother London, and Sprite and Starchips via Ogilvy Warsaw.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More