Rodeo Show has signed director and photographer Mike Ho to its roster for U.S. commercial and branded content representation. His background in photography spans multiple genres and styles, having worked with media companies like People, Vibe, XXL, Haute Time, Maxim and FHM in the beauty, fashion, and music spaces. He has helmed commercial projects for brands including Calvin Klein and Monster, and collaborated with celebrity talent J. Lo, Nicki Minaj, Ronda Rousey, Lil Wayne, Cardi B, J Balvin, Bad Bunny and Chris Brown, among others.
Rodeo Show becomes the first production company to officially rep Ho in the spotmaking arena.
Born and raised in the Bay Area, Ho developed an early passion for photography and filmmaking, taking advantage of the vibrant artistic and cultural scene in his own backyard. After turning his passion into a career, Ho organically transitioned his creative vision to motion, taking to the director’s chair after being recognized by Interscope Records for his artist portraits. His refined eye for frame-to-frame scrutiny landed him work on a music video for the Grammy nominated song “You Are” by R&B icon Charlie Wilson. Ho’s photography background helped instill an eye for detailed art direction in all of his video work, where he utilized his experience to bring client visions to life.
“Mike’s photography and music video work is deeply rooted in cultural relevance, which is exactly what is resonating with audiences when it comes to branded content,” noted Raphael Leopold, exec producer at Venice-based Rodeo Show.
Ho added, “The enterprising approach and high production values across the board at Rodeo Show fall in line perfectly with my creative vision and my trajectory as a director.”
Based in L.A., Ho is currently in the development stages of a TV show and his own feature film.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More