Rodeo Show has signed director and photographer Mike Ho to its roster for U.S. commercial and branded content representation. His background in photography spans multiple genres and styles, having worked with media companies like People, Vibe, XXL, Haute Time, Maxim and FHM in the beauty, fashion, and music spaces. He has helmed commercial projects for brands including Calvin Klein and Monster, and collaborated with celebrity talent J. Lo, Nicki Minaj, Ronda Rousey, Lil Wayne, Cardi B, J Balvin, Bad Bunny and Chris Brown, among others.
Rodeo Show becomes the first production company to officially rep Ho in the spotmaking arena.
Born and raised in the Bay Area, Ho developed an early passion for photography and filmmaking, taking advantage of the vibrant artistic and cultural scene in his own backyard. After turning his passion into a career, Ho organically transitioned his creative vision to motion, taking to the director’s chair after being recognized by Interscope Records for his artist portraits. His refined eye for frame-to-frame scrutiny landed him work on a music video for the Grammy nominated song “You Are” by R&B icon Charlie Wilson. Ho’s photography background helped instill an eye for detailed art direction in all of his video work, where he utilized his experience to bring client visions to life.
“Mike’s photography and music video work is deeply rooted in cultural relevance, which is exactly what is resonating with audiences when it comes to branded content,” noted Raphael Leopold, exec producer at Venice-based Rodeo Show.
Ho added, “The enterprising approach and high production values across the board at Rodeo Show fall in line perfectly with my creative vision and my trajectory as a director.”
Based in L.A., Ho is currently in the development stages of a TV show and his own feature film.
