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    Director Mickey Finnegan Joins BestFriend For Spots, Branded Content, Music Videos

    By SHOOTUpdated:No Comments3463 Views
    Mickey Finnegan
    LOS ANGELES --

    BestFriend has added writer/director Mickey Finnegan to its talent roster. Headed by EP Zak Thornborough, Best Friend–which maintains bases of operation in L.A., NYC, and Boulder, Colo.–will handle spot, branded content and music video representation for Finnegan in the U.S.

    Finnegan has already made his BestFriend debut, directing a Krazy Glue commercial featuring a comedic performance from Icelandic strongman and actor Hafþór Júlíus Björnsson. The project out of agency VML tapped into Finnegan’s wit and humor to ask the sticky question of who is stronger, glue or man? 

    Finnegan–repped by production house London Alley prior to joining BestFriend–most enjoys working at the place where genres overlap, as seen in his Nick Jr. campaign “Girls in Charge.” The movie trailer-inspired spot blends live-action footage with Nick Jr.’s popular animated characters to assemble and empower the next generation of young girl heroes. “Girls in Charge” won an Emmy for Outstanding Daytime Promotional Announcement for a Brand Image Campaign, Network or Program.

    Finnegan’s repertoire includes brand work for Beats, Dish, Pepsi, Intel, Nike, and Kia, as well as promos for TV shows like American Idol, X-Factor, Scream Queens, and Blackish, and for networks such as MTV, HGTV, FOX, and ABC. On the music side, he’s worked with LMFAO, Cee Lo Green, R.Kelly, Lil Jon, and Soulja Boy, to name just a few, with his collected works on YouTube amassing over 2 billion views. He has a track record of working with celebs, including the likes of Usher, Miley Cyrus, Emma Roberts and John Cena. Additionally, Finnegan has co-written a feature biopic about Vince McMahon and the WWE, which has been optioned and is in development by WWE Studios.

    A life-long gamer, Finnegan directs Esports content with a true understanding of the medium, often by revealing the community’s more humanistic qualities, as showcased in his original narrative short film “Godlike.” Because of his expertise, Finnegan was enlisted by Riot Games to serve as a lead creative on the team behind the first-ever League of Legends campaign directed by Bryan Buckley. Finnegan’s insider knowledge of the Esports scene offers the ad industry access into a new arena that continues to grow with branding opportunities every day. 

    Born in San Mateo, Calif., Finnegan graduated from USC’s School of Cinematic Arts.

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    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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