Production house JOJX has added director Michael McCourt to its roster for exclusive commercial and music video representation in the U.S. His recent work spans such brands as Bose, Buick, Spectrum, Budweiser and Crayola.
Jackson Morton, co-founder of L.A.-based JOJX, said, “We were all immediately drawn to the immense amount of consideration and craft that goes into even the smallest detail of Michael’s films. It’s inspiring to represent a filmmaker who has the ability to take a simple idea and turn it into a deeper cinematic experience for viewers. This natural ability to elevate and bring something uniquely American to each film he directs is a reflection of what inspires us as a company.”
McCourt said he was drawn to JOJX’s ensemble of talent and its commitment to artists. His career in filmmaking began when he traveled to Southern California to began honing his skills while working in the fields of film, music video, commercials, and episodic television. He became actively involved in the editing process of filmmaking, expanding his hands-on approach and developing an eye for directing that approaches film from a comprehensive, “big-picture” perspective.
McCourt had earlier been represented by Washington Square Films.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More