Love Song has signed U.K.-based director Max Weiland for U.S. commercial representation. Weiland’s credits include campaigns for brands such as McDonald’s, Samsung, Miller Lite, Smirnoff, BBC, Chase Bank, and a Super Bowl commercial for Google. He was previously repped by production house SMUGGLER.
Weiland grew up on set with his director father, Paul Weiland, known for directing the Mr. Bean television series, the feature film Made of Honor, as well as many commercials. Max Weiland took that experience and began his career as an advertising agency creative at Fallon London and 18 Feet & Rising before becoming a director’s assistant at Somesuch, later venturing into his career as a director in his own right.
His first short, An Arm’s Length, is a darkly comedic tale of a Jewish boy railing against his close relationship with his mother. The short premiered at the SXSW Film Festival, winning him a Cannes Lion for Best New Director. Weiland was nominated for a VMA for Best New Director for helming the first music video for Elton John’s iconic song, “Tiny Dancer.” The cinematic love letter to Los Angeles draws upon the song’s inspiration as it follows 12 L.A. denizens in their cars and on their skateboards as their lives intersect in beautiful vignettes to the iconic ‘70s tune. He has also made artfully enigmatic music videos for artists The Vaccines and Rejje Snow.
Weiland said, “I feel honored to be in such great company. Love Song puts out such incredible films, and working with [Love Song founders] Kelly [Bayett] and Daniel [director Wolfe] has been fantastic so far. This is shaping to be a wonderful creative partnership already, and I can’t wait to start.”
Wolfe added, “So excited to be working with Max again! He was a creative on a commercial I shot, then he moved over and started assisting me…he was soon directing, and incredibly talented. We’re working on a TV show together too…I love how much humanity and feeling his work has, while also witty and cinematic.”
