Commercial director Maurizio Zappettini has landed his first career representation in the U.S., signing with Untitled, Inc., the L.A.-based production house headed by founders/executive producers Jim and Kristin Evans.
Zappettini most recently completed Fiat’s “Elevator” spot. He is also known for his work on Expedia’s “Cubicle” and Oreo’s “Forest” campaigns. All three have earned recognition at the AICP Show, the Telly and the American Advertising Awards.
“I’ve had the pleasure of working with Maurizio on spots for a range of clients,” said Saatchi and Saatchi creative director/writer Dan Sorgen. “Even though the scripts were tonally diverse, he brought a deft, confident touch to every aspect of the craft. Most importantly, he has an instinct for presenting a product in the best light. In the Fiat spot we made together, he put the sheet metal front and center, without sacrificing the story in any way.”
Zappettini is known for his ability to combine high-concept scripts with meticulous visual style: “My goal is to merge the two worlds; directing commercials that marry an implicit subtext with a strong visual impact.”
In addition to directing, Zappettini has cultivated a sideline career as a VFX supervisor and brings this expertise to his projects: “It’s a subjective approach where you are constantly looking for the perfect balance between digital and practical shots. Visual effects must serve the story without letting the latest technologies blur your vision.”
He attributes his love of short-form storytelling to his beginnings in the music video arena. Previously, Zappettini founded Claw Films, a London-based music video production company. By 2010 Claw boasted a full roster of international directors and expanded with a new digital division, loudcloud.tv. During this time, he produced and directed dozens of projects, including Bazooka’s “Red Aroma” and Filo Q’s debut single “E’ quasi estate,” which was enormously successful and aired nationally in Italy.
Zappettini joins an Untitled roster which includes directors Devon Dickson, Paul Freedman, Steph Green, Grant Heslov, J + J, Brad Kettlety, Jillian Martin, Tamir Moscovici, Nico + Pix, Phedon Papamichael ASC, GSC, Adam Reed, Peter Rodger, Paul Santana, Marc Schölermann and Scott Zacaroli.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More