The Cavalry Productions has signed director Marc Klasfeld for exclusive commercial representation. Klasfeld is best known for both his popular music video work and recent spots for Target, Sprint, ESPN, the NFL, NBA and Reebok. He joins a company directorial roster which also includes Steven Ada, Henri Barges, Kevin Berlandi, Doug Bernardt, Cecile Boisrond, Didier Canaux, Chris Delaporte, Christophe Navarre, Stephen Schuster, James Wahlberg, Rojomotorz and Julien Trousselier.
Klasfeld previously helmed spots via his own Rockhard Films, which continues to handle him for music videos.
Cavalry EP Ross Grogan said, “Marc’s work with star talent, such as Justin Timberlake for Target, comes across as playful and natural. Add to it a great visual aesthetic and you have the makings of some memorable campaigns.”
Klasfeld has worked with dozens of musical superstars, including Katy Perry, Jay-Z, Red Hot Chili Peppers, Britney Spears, Kid Rock, Michael Bublé, Nelly, Foo Fighters, Charli XCX, Jewel and Aerosmith.
The director’s music video work has garnered literally billions of views, his hit video from Whiz Khalifa and Charlie Puth’s “See You Again (Wiz Khalifa song)” being the first Hip Hop video to ever reach 1 billion views on YouTube. He’s probably best known in the spot world for the aforementioned Target campaign featuring Timberlake, ESPN’s “This is Sportscenter” spots, “Hammer Pants Dance” for the A&E Network’s reality show Hammertime, Avril Lavigne’s Canon campaigns and Smirnoff’s Green Tea Partay viral video sang by Sebastian Siegel. MTV Love
A graduate of NYU’s Tisch School of the Arts, Klasfeld began his education as a huge fan of music videos. “Like many that grew up with MTV, I ate it all up,” said Klasfeld. “I came up admiring directors like Spike Jonze, Samuel Bayer and Mark Romanek. Working both music videos and spots keeps me very busy and keeps me fresh. I really respect all the angles that agencies must address, the social, the money, the legal, before even being given the opportunity to show off their creativity.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More