Click 3X has added director Manny Bernardez to its roster. Most recently he was creative director and director for Savage, turning out work for such clients as Nike, Columbia Sportswear, Adidas, Rockport and Dick’s Sporting Goods.
Bernardez got his start in filmmaking after relocating from Caracas to Orlando where he double majored in Recording Engineering and Digital Media at Full Sail. He went on to be a co-founder of design and animation studio Unburro. After a brief stay at Teamheavy in NYC, Bernardez went west to join Nike’s Global Brand Design team. Soon thereafter he became co-leader of the Nike Brand Kitchen, where he worked on a variety of notable quick-strike viral pieces. After his stint with Nike, Bernardez relocated to Boston to take the position of VP, group creative director at Digitas, where he was the creative lead on projects for General Motors, Chevrolet, Cadillac, GMC, Buick, Aflac and Olay.
While he was at Savage, Bernardez earned inclusion into SHOOT’s 2012 New Directors Showcase in large part on the strength of his Nike online spot titled “Larry Fitzgerald.”
Bernardez just completed his first project with Click 3X for the NFL. The spot, which launches this week, targets consumers who buy counterfeit sports jerseys.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More