Production company JOJX has added filmmaker Luke Jaden to its talent roster.
Jaden's autobiographical film Hemingway earned a YDA Shortlist mention at Cannes this year. The short’s resounding authenticity speaks to the tender care between director and subject; Hemingway chronicles the arrival of Jaden’s son, the eponymous figure of the film. Jaden’s nuanced approach can also be seen in “Finley,” which began as a spec spot inspired by his family dog and was later adopted by Subaru and utilized as an ad.
Jaden has directed commercials for brands like ZARA, Bose, Ford, Carhartt, Bedrock, Library Street Collective, and Heroic Hearts Project (HHP). He earned a slot last year in SHOOT’s New Directors Showcase–at that time Jaden was with ONE at Optimus, his roost prior to JOJX.
Jaden’s background in narrative filmmaking includes the horror feature Boo! and several short films like The Listing, Exhaust, Wolf Who Cried Boy, King Ripple starring LaKeith Stanfield, and My Pretty Pony, based on a Stephen King short story of the same name, as well as many others that bear the mark of the director’s poetic sensibilities. Speaking to his artistic dedication to exploring the depths of humanity, Jaden also directed the documentary Madman or Martyr, which chronicled the story of white abolitionist John Brown.
Jaden noted that JOJX executive producers and partners Joe Care and Jackson Morton “felt like brothers to me on a creative and personal level. I knew right when I met them that we would make for a powerful force. JOJX is a special team that cares about craft and artistry. They have elite taste and know what I want to be doing next and the level I want to work at. JOJX understands my approach as an artist, and I know we will create profound work together.”
Care added, “Luke captures these raw, intimate moments that feel poignant and honest. His films carry emotion so elegantly that he often accomplishes this without much dialogue. He’s a visual storyteller in the truest sense and an incredible filmmaker. Jackson and I understood him immediately. Luke is naturally innovative and a perfect fit with us at JOJX.”
