Director and video artist Luigi Pane has come aboard the roster of integrated content Humble, landing his first U.S. representation for commercials, branded content and music videos. He continues to work independently via his own production/creative studio, abstr^ct:groove.
The Italian director’s work is characterized by a sensual fusion of auto, fashion, and beauty–drawing inspiration from art house films as well as classic live action style. He comes to Humble with a vast body of work consisting of commercials, original content, video installations, and short films highlighting a rigorously studied style all while maintaining a cutting edge visual perspective.
Humble president/owner Eric Berkowitz said of Pane, “Everything from cars, to fashion, to avant-garde storytelling–this man brings the heat in true Italian form.”
Born in Naples, the young artist moved to Milan to study design at the Politecnico di Milano. At the onset of his career, the director hit the ground running, collaborating with brands like Dolce & Gabbana, Diesel, Pirelli, Ray-Ban, and Persol and quickly gaining widespread recognition for his work.
Pane received an Epica d’Or at the Epica Awards for his work on a short film for Diesel, Explorers of the Past and Future, in 2008, Special Prize at the Milan International Film Festival for his architectural mapping project “Building Urban Motion,” and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B, aka Cryptic Monkey, on the surreal music video “Vesuvius Bunks.”
Adam Gloo Joins Barbarian As Chief Creative Officer
Digital agency Barbarian has named Adam Gloo as its chief creative officer.
With over a decade of creative leadership experience, Gloo has shaped standout work at agencies including VML, 360i/Dentsu Creative, and most recently, SPCSHP (formerly Big Spaceship). During that time, he led teams that developed award-winning campaigns for brands such as Starbucks, Oreo, HBO, Absolut, Vanguard, and Google.
“Great creative work isn’t just about emotional connection--it must also provide real value to audiences. There’s too much noise in the market, and I’m not interested in adding to it,” said Gloo. “At Barbarian, my goal is to foster an environment where smart, unexpected ideas can thrive, and where technology and creativity combine to produce truly standout work. I’ve admired Barbarian since I started in this industry, and I am honored to now share the responsibility of leading it forward.”
Gloo brings a unique perspective to creative leadership, placing a high premium on both the power of curiosity, and the value of clear communication. He believes that curiosity is crucial to maintaining a technological and cultural edge, and that communication has the power to either drive a project forward, or grind it to a halt. Rather than implementing wholesale changes across the agency, he is focused on breaking down barriers to innovation and ensuring that technology serves as a catalyst for Barbarian’s creative work.
“Adam brings the kind of creative leadership that doesn’t just push out work--it pushes brands forward,” said Jeff Blackman, managing director at Barbarian. “He understands how to merge technology and creativity in a way that makes people care and inspires action. His vision will help us break through the... Read More