Director and video artist Luigi Pane has come aboard the roster of integrated content Humble, landing his first U.S. representation for commercials, branded content and music videos. He continues to work independently via his own production/creative studio, abstr^ct:groove.
The Italian director’s work is characterized by a sensual fusion of auto, fashion, and beauty–drawing inspiration from art house films as well as classic live action style. He comes to Humble with a vast body of work consisting of commercials, original content, video installations, and short films highlighting a rigorously studied style all while maintaining a cutting edge visual perspective.
Humble president/owner Eric Berkowitz said of Pane, “Everything from cars, to fashion, to avant-garde storytelling–this man brings the heat in true Italian form.”
Born in Naples, the young artist moved to Milan to study design at the Politecnico di Milano. At the onset of his career, the director hit the ground running, collaborating with brands like Dolce & Gabbana, Diesel, Pirelli, Ray-Ban, and Persol and quickly gaining widespread recognition for his work.
Pane received an Epica d’Or at the Epica Awards for his work on a short film for Diesel, Explorers of the Past and Future, in 2008, Special Prize at the Milan International Film Festival for his architectural mapping project “Building Urban Motion,” and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B, aka Cryptic Monkey, on the surreal music video “Vesuvius Bunks.”
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More