Director and video artist Luigi Pane has come aboard the roster of integrated content Humble, landing his first U.S. representation for commercials, branded content and music videos. He continues to work independently via his own production/creative studio, abstr^ct:groove.
The Italian director’s work is characterized by a sensual fusion of auto, fashion, and beauty–drawing inspiration from art house films as well as classic live action style. He comes to Humble with a vast body of work consisting of commercials, original content, video installations, and short films highlighting a rigorously studied style all while maintaining a cutting edge visual perspective.
Humble president/owner Eric Berkowitz said of Pane, “Everything from cars, to fashion, to avant-garde storytelling–this man brings the heat in true Italian form.”
Born in Naples, the young artist moved to Milan to study design at the Politecnico di Milano. At the onset of his career, the director hit the ground running, collaborating with brands like Dolce & Gabbana, Diesel, Pirelli, Ray-Ban, and Persol and quickly gaining widespread recognition for his work.
Pane received an Epica d’Or at the Epica Awards for his work on a short film for Diesel, Explorers of the Past and Future, in 2008, Special Prize at the Milan International Film Festival for his architectural mapping project “Building Urban Motion,” and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B, aka Cryptic Monkey, on the surreal music video “Vesuvius Bunks.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More