Director and photographer Lucy Sandler has signed with creative studio Florence for artistic representation.
After honing her distinct taste and style as part of the directing collective sportscar–which had previously been represented by Florence–Sandler now enters a new career era by further exploring her voice as a solo director in the commercial space. This marks the first time she has been repped as an individual director in the spotmaking/branded content market.
As a solo helmer Sandler has worked with celebs including Zendaya and Sydney Sweeney, and turned out commercials for such brands as Lancome, Puma, Nike, Ford and Starface. As a member of sportscar, Sandler’s exploits include collaborating with Bilie Eilish and on the ad front taking on assignments for varied brands, including Spotify.
As an individual artist, Sandler has created music videos and shot editorial print campaigns and cover art in collaboration with up-and-coming performers including Miya Flolick, Ill Peach, Boy Scouts, Ian Sweet, Hana Vu, Vลx, and Anna Wise.
Sandler said on rejoining Florence: “They’ve always been open, artistically nurturing, and supportive of all of my creative pursuits. I’m excited to be back.”
Ned Brown, managing director of Florence, said, “Lucy is a tremendous artist, and we’re delighted that she has chosen to sign on with us again. Lucy’s high-contrast work elicits a sense of simplicity while remaining vivid and evocative. We can’t wait to see what the future holds for her.”
