Director Lenard Dorfman has signed with O Positive for commercial representation. His first campaigns at his new roost are for FedEx via BBDO New York and the New York Lottery out of DDB NY, which will begin airing this month.
Among his notable credits are the Village Voice's 2012 Cannes Gold Lion-winning campaign "New York Writes Itself" for Leo Burnett, NY, Coca-Cola's "The Commentary" in which we feel the passion of a blind football fan in a stadium, and Volkswagen's "Grand Slam," a subtle comedic spot which demonstrates the car's remarkable sturdiness through the unabashed habits of its door-slamming owner.
Dorfman was last represented by RSA Films following a lengthy tenure at @radical.media. He has directed commercials for Nike, AmEx, IBM, GE, Guinness and Mercedes-Benz, among others. Among his more recent endeavors are the "Tribes" campaign for the FFA Hyundai A-League Football championship, Bank of America's "Morning," and a film and ad campaign starring French football legend Zinedine Zidane that helped the Middle East win its historic bid for the 2022 FIFA World Cup. Dorfman has earned numerous accolades, including Cannes Lions, D&AD distinction, One Show Pencils, AICP Show honors, BTAA Arrows and a 2001 DGA Award nomination for Best Commercial Director of the Year. He became a DGA nominee on the strength of such work as his two Summer Olympic-themed IBM spots–"Harlem Fencer" and "Senegal Women's Basketball"–for Ogilvy & Mather, New York.
Dorfman began his career directing documentaries, with his first films–Dancing With Cowboys, The Lost Cowboys and The Youngest Cowboy–commissioned by Canal Plus France and broadcast globally. He also counts the pilot of Sundance Channel's pioneering Iconoclasts series, featuring Tom Ford and Jeff Koons, among his credits.
"I've been fortunate to work regularly on either side of the pond," said Dorfman. "This has enabled me to pursue a variety of work that I love doing, namely narrative storytelling and subtle comedy along with more documentary, real people storytelling. I think this range of work makes for a terrific fit to the directors here at O Positive."
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More