Superprime–the company recently launched by managing director/EP Rebecca Skinner, managing director/sales Michelle Ross and managing director John Lesher, an Oscar-winning producer for Birdman: Or (The Unexpected Virtue of Ignorance)–has signed director Laurence Dunmore whose credits include spots for BMW, Amex, AT&T, adidas, AXE, adidas, Armani. Lexus, Mercedes-Benz, Tullamore Dew, and Liberty Mutual (lauded work in the “Responsibility” campaign for Hill Holliday, Boston).
The Axe work combined humor and a fluid visual style, resulting in several awards, including Dunmore’s first Cannes Gold Lion. Adidas, a blend of offbeat comedy, surreal staging and sports celebs, also gained recognition at Cannes as well as a D&AD Silver Pencil. BMW earned an AICP Show honor.
Dunmore’s recent credits include Chobani’s “Love This Life” campaign, a film for Tullamore Dew (which picked up a Silver Lion) and a spot for Bacardi’s Bombay Sapphire which celebrated the botanicals used to create the drink by taking viewers everywhere from Morocco to Java to West Africa to find “the sublime.”
Having worked as a commercial director since 1997, Dunmore made his feature film debut with a 2004 release, the British production of The Libertine, which collected eight British Independent Film Award nominations, including Best Director.
Prior to joining Superprime, Dunmore was at RSA.
