Greenpoint Pictures has added Lauren Sick to its directorial roster for commercial representation in the U.S. Having come up in the industry as an actor and producer, she currently focuses on writing and directing a wide range of content including short films, music videos, and commercials. Working with artists such as Vampire Weekend, Chromeo, and Foster the People, she has garnered several Vimeo Staff Picks as well as tens of millions of views. Her 2015 fashion film for the Kering Group shot in New York, London, Milan, and Paris, premiered at the Museum of Modern Art in New York City. Sick’s distinctive approach has grabbed the attention of clients including New Balance, Beats by Dre, Garmin, FADER, and SoulCycle.
Coupling raw emotion with a visual style rooted in her background of theatre, punk rock, and dance, Sick brings a youthful and darkly adventurous tone to her filmmaking. “Finding a reel with her level of inventiveness is rare,” assessed Niles Roth, Greenpoint creative director.
Sick related, “I have been a freelance director by choice for many years. But the moment Greenpoint Pictures entered my orbit (and the moment Niles Roth showed up to our first meeting wearing a bedazzled, black light, wolf t-shirt), all bets were off. Joining this team, I immediately felt the support, transparency, and big-picture vision that makes Greenpoint so unique.”
Greenpoint Pictures–which is home to both directors and editors–has turned out work that’s earned assorted accolades, including Webby distinction, an AICP Show honor, a Gold Clio Sports Award and a Cannes Gold Lion.