Mirada, the integrated and commercial production arm of Trailer Park Group, has added director Kristine Tsui to its creative roster of talent for commercial representation in the U.S.
Known for telling stories through a lens of color and lighthearted fantasy. Tsui brings to Mirada a multi-faceted background in creative direction, animation, and photography. She has a portfolio of over 350 videos for beauty and fashion brands. Her directorial work includes such clients as American Express, Bombas, Etsy, Facebook, L’Oréal, Verizon, Lancôme, and Walmart. Prior to joining Mirada, she had most recently been repped by the production house Bindery.
“Kristine is an incredibly talented young director with a fresh eye for visual storytelling,” said Anna Joseph, EVP/executive producer at Mirada who cited “her intuitive sense of creative direction coupled with her colorful and lighthearted style of work.”
Said Tsui, “In an industry longing for disruption, Mirada’s reputation for timeless storytelling, paired with a forward-facing posture towards innovation and diversity, is a breath of fresh air. As a genuine fan of Mirada’s work, I’m thrilled to partner with this incredible team who empowers creatives like me to dream bigger.“
Born to immigrant parents from Hong Kong, Tsui is a first-generation Chinese-American raised in New York. After earning a degree in advertising and marketing, she explored her creative options, diving in headfirst to photograph hundreds of people, work on big-budget feature film sets, and travel overseas to develop content for brands. Tsui is a champion of diversity in front of and behind the camera. She believes that representation in media matters because a culture with representation communicates that all humans are worthy of value, dignity, and care. As a result, she consistently works to influence more change by leading with mandates and goals that push for diversity across all departments.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More