Mirada, the integrated and commercial production arm of Trailer Park Group, has added director Kristine Tsui to its creative roster of talent for commercial representation in the U.S.
Known for telling stories through a lens of color and lighthearted fantasy. Tsui brings to Mirada a multi-faceted background in creative direction, animation, and photography. She has a portfolio of over 350 videos for beauty and fashion brands. Her directorial work includes such clients as American Express, Bombas, Etsy, Facebook, L’Oréal, Verizon, Lancôme, and Walmart. Prior to joining Mirada, she had most recently been repped by the production house Bindery.
“Kristine is an incredibly talented young director with a fresh eye for visual storytelling,” said Anna Joseph, EVP/executive producer at Mirada who cited “her intuitive sense of creative direction coupled with her colorful and lighthearted style of work.”
Said Tsui, “In an industry longing for disruption, Mirada’s reputation for timeless storytelling, paired with a forward-facing posture towards innovation and diversity, is a breath of fresh air. As a genuine fan of Mirada’s work, I’m thrilled to partner with this incredible team who empowers creatives like me to dream bigger.“
Born to immigrant parents from Hong Kong, Tsui is a first-generation Chinese-American raised in New York. After earning a degree in advertising and marketing, she explored her creative options, diving in headfirst to photograph hundreds of people, work on big-budget feature film sets, and travel overseas to develop content for brands. Tsui is a champion of diversity in front of and behind the camera. She believes that representation in media matters because a culture with representation communicates that all humans are worthy of value, dignity, and care. As a result, she consistently works to influence more change by leading with mandates and goals that push for diversity across all departments.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More