Register

    Director Krista Liney Signs With The Collective @ LAIR For Spots, Branded Content

    By SHOOTUpdated:No Comments4840 Views
    • Image
    Krista Liney
    NEW YORK --

    Integrated production studio The Collective @ LAIR has signed NYC-based director Krista Liney for commercials, branded content and direct-to-client fare worldwide. She continues to serve as SVP of brand creative at A&E Networks while spreading her directorial wings via The Collective @ LAIR with her first career commercial representation.

    Liney’s directing credits range from promos for the History Channel series Vikings to Tyga and Justin Bieber’s “Wait a Minute” music video, which has generated more than 130 million YouTube views to date.

    Over the course of her longstanding career at A&E Networks, Liney first served as an executive producer for History Channel shows and a director of promos. Liney’s bold creative vision and unique brand of storytelling soon elevated her to the role of SVP, brand creative, for History Channel, giving her creative oversight for notable shows, from the lauded miniseries Hatfields & McCoys to the mainstay series Pawn Stars.

    As a producer, Liney earned a primetime Emmy nomination in the Outstanding Short Form Nonfiction or Reality Series category in 2016 for History’s Roots: A New Vision. That short-form work was cut from a full-length feature, also produced by Liney, which won an NAACP Image Award for Best Documentary. 

    Liney has also used her platform to champion campaigns produced for women and by women, directing spots for the Breast Cancer Research Foundation, National Women’s Soccer League, and Lifetime Network’s Breast Cancer Awareness Month. Her skillset demonstrated in multiple capacities ranging from network creative director to exec producer and director has been informed by her ability to harmonize corporate brand needs with engaging and original storytelling. Previous clients include GEICO, RAM, DISH Networks, Porsche and DirecTV.

    Category:News
    Tags:A+EHistory ChannelKrista LineyRoots: A New VisionThe Collective @ LAIR



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

    MySHOOT Profiles


    Add A Comment