Creative content studio UnderWonder has added director KC Locke to its roster for U.S. representation spanning commercials and music videos. This mark Locke’s first such representation in the American market. He continues to direct music videos in the U.K. via his own company, Swords and Eagles.
Manchester, England-born and based Locke studied cinematography and film production at university and started out in the industry on the agency side as a creative director. He has since made his name as a director, working with the likes of Mahalia, Burna Boy, T-Pain, Meekz, Ella Mai, Iamddb, Headie One, Ella Eyre, Yxng Bane, and Skepta, and saw major success with Ed Sheeran’s blockbuster video “Take Me Back To London (remix),” featuring Aitch, alongside Stormzy, and Jaykae. Locke’s commercial and brand credits include New Balance and New Balance Football, Nokia, Red Bull, Adidas, Kellogg’s, Nestle, and Virgin Galactic.
Frank Borin, co-founder and executive producer at UnderWonder, described Locke as “one of the biggest directors in the U.K. right now,” noting that “he’s repping his home city of Manchester, working with local and international artists, always creating the most authentic and exciting videos possible. We’re really looking forward to the work we’ll do together.”
“Frank and Ivanna [UnderWonder EP Borin] have built an impressive reputation within the music video and commercial worlds,” said Locke. “UnderWonder produces pulsating and culture-shifting films for some of the biggest names in the industry, and I’m beyond stoked to work alongside this award-winning roster of directors.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More