Creative content studio UnderWonder has added director KC Locke to its roster for U.S. representation spanning commercials and music videos. This mark Locke’s first such representation in the American market. He continues to direct music videos in the U.K. via his own company, Swords and Eagles.
Manchester, England-born and based Locke studied cinematography and film production at university and started out in the industry on the agency side as a creative director. He has since made his name as a director, working with the likes of Mahalia, Burna Boy, T-Pain, Meekz, Ella Mai, Iamddb, Headie One, Ella Eyre, Yxng Bane, and Skepta, and saw major success with Ed Sheeran’s blockbuster video “Take Me Back To London (remix),” featuring Aitch, alongside Stormzy, and Jaykae. Locke’s commercial and brand credits include New Balance and New Balance Football, Nokia, Red Bull, Adidas, Kellogg’s, Nestle, and Virgin Galactic.
Frank Borin, co-founder and executive producer at UnderWonder, described Locke as “one of the biggest directors in the U.K. right now,” noting that “he’s repping his home city of Manchester, working with local and international artists, always creating the most authentic and exciting videos possible. We’re really looking forward to the work we’ll do together.”
“Frank and Ivanna [UnderWonder EP Borin] have built an impressive reputation within the music video and commercial worlds,” said Locke. “UnderWonder produces pulsating and culture-shifting films for some of the biggest names in the industry, and I’m beyond stoked to work alongside this award-winning roster of directors.”