Synthetic Pictures has added NYC-based director Kanyessa McMahon to its roster for worldwide representation. Specializing in sports and entertainment content, McMahon’s longtime clients include sports apparel giants Nike and adidas. She has also worked with MTV, i am OTHER, Billionaire Boys Club, Estรฉe Lauder, (RED), and Paci๏ฌc World Cosmetics.
McMahon is known for her extensive work with Nike and adidas, and she’s among select artisans who have seamlessly navigated between the two competitors to deliver spot on content for both. She’s directed and produced more than 400 international brand films over five years in countries such as the US, Japan, Italy, Austria, and France, featuring athletes and entertainers including Carmelo Anthony, Serena Williams, Kobe Bryant, Big Sean, A$AP Rocky, and Jeremy Scott. Kanyessa also directed the global campaign #mygirls for adidas, featuring young female athletes and empowering women all over the world.
McMahon was featured on the cover of Black Enterprise after starting her own production company at the age of 24. “I’m always trying to get an authentic moment out of the talent, especially when I’m dealing with big brands,” said McMahon. “Finding their voice and maintaining and tapping into that. Even when it’s scripted, I’m really good at pulling authentic moments out of people.”
Synthetic EP Allison Smith said of McMahon, “She’s a strong and creative voice for women and athletes in the media, and her projects resonate so well with those who love an empowering, energetic and unique journey.”
Founded in 2002, Synthetic Pictures has offices in Los Angeles, Austin, and New York City.
