RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.
Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.
“The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling–a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”
“Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”
“Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott being one of the greats and someone I’ve always been inspired by. Filmmaking is about teamwork and collaboration, and after talking with Luke and the team, I’m confident RSA will be a great partner to work with bringing the biggest ideas to life.”
Canadian Larski was only 19 when he landed his first job in advertising. He was obsessed with photography and shooting racing but needed a steady job so a rep friend in Toronto gave him a lead at an agency. To his pleasant surprise, he was hired as an art director at Ogilvy Toronto, where he worked among creative superstars Janet Kestin and Nancy Vonk and stockpiled invaluable experience at the agency and on set. At the same time, he parlayed his love of driving, motorsports and gear into writing car scripts. He eventually landed a “small” job in the director’s chair, the aforementioned award-winning “68 Years Later” for Land Rover. He’s since directed commercials around the world working with agencies such as Innocean, Highdive, Doner, Leo Burnett, Grip, JWT and McClaren McCann, among others.
In addition to commercials, Larski recently directed the pilot for a scripted series called GottaGuy (actor Rhys Coiro) about that guy everyone knew at one time or another who could get you, well…everything. He is developing another about the human relationship with racing, a docu series called Further Than Speed.
