Director Justin Leibow has joined integrated content studio Humble for commercial representation in the U.S. Leibow will also come aboard the directorial roster of Humble’s new sister shop, Postal, which specializes in effects- and design-heavy projects. Known equally for his talents across live-action filmmaking and motion graphics, Leibow is a custom fit for both rosters.
Leibow’s directing credits span such brands as Coca-Cola, Visa, Toyota, Gap, Target, and Sprint. He also recently wrote and directed live action short films J. Arthur and Exquisite, which toured a range of U.S. film festivals. Other recent directing projects include a 10-spot global campaign for PayPal, Super Bowl spot “Lucky Chuck” for GolfNow, and the main title sequence for NBC’s About a Boy. Leibow joins Humble and Postal from Wild Plum. Prior to that he developed a high-profile reputation in design from his eight years as executive creative director at Superfad, which he co-founded in 2005.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More