Object & Animal (O&A) has added director Josh Cohen to its roster for representation in the U.K., U.S., the Netherlands and the Republic of Ireland. This marks Cohen's first production company representation in the commercialmaking space.
The London-based Cohen has collaborated with brands such as Heinz, McDonald’s, KitKat and THINK!, showcasing his sharp comedic timing and a touch of surrealism. His work is distinguished by a keen eye for production design and ability to bring characters to life in an authentic and engaging way.
“Josh’s energy and enthusiasm for people and stories is felt in every frame,” said Dom Thomas, executive producer at O&A. “His unique way of bringing scripts to life with forensic attention to detail, innovation and humor is something we were immediately drawn to. We look forward to supporting him as he continues to push the boundaries of storytelling in the commercial sphere.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More