Production house kaboom has added Jordan Brady to its directorial roster for national representation spanning commercials and branded content. Brady has directed 1,000-plus commercials, four narrative feature films, three feature documentaries, and one Netflix comedy special. Whether collaborating with the likes of Will Farrell, Charlize Theron, Penélope Cruz, Ben Affleck and Matt Damon, or directing non-actors, Brady is known for genuinely connecting subject and audience–with canny timing. This talent has been recognized with numerous advertising awards including Clios, National Gold ADDYs, Promax, One Show, D Show, Pencil, AICP Show honors and more.
Brady and kaboom collaborated on a recent project, which began as a one-time experience and naturally evolved into a deeper relationship resulting in they’re now joining forces.
“I’ve followed Jordan’s work for a long time,” related kaboom owner/EP Lauren Schwartz. “However, what I came to learn during the course of this collaboration was how idea-driven, engaged, prepared, and respectful he is about the process. He’s a super funny guy with a thoughtful approach to life. And he truly exemplifies allyship, dedicating time and energy to efforts that make a difference.”
Brady noted, “Lauren is such a pro, and the entire experience–taking place during COVID no less–was both fun and incredibly managed. But the defining moment for me was when she joined me to attend the protests happening in downtown Portland. She didn’t have to be there–she wanted to. It was personal for both of us, and an honest connection that led to many other conversations including a plan to make our collaboration ongoing.”
Behind many of Brady’s pursuits is the goal is to counteract apathy with empathy. From a filmmaking bootcamp, to a fundraising hot sauce, Brady carries a deep belief in the power of community and unearthing simple actions to help others. His ability to connect is also at the core of his podcast “Respect The Process,” featuring candid conversations about craft with some of the advertising industry’s most effusive and compelling characters.
A former stand-up comic, Brady channeled his experience and vast network of professional humorists into a feature film trilogy about what it means to be a comedian. I Am Comic features the likes of Phyllis Diller, Sarah Silverman, Jim Gaffigan and Margaret Cho candidly reflecting on what it means to be a comedian; I Am Road Comic lifts the curtain on what life actually looks like on the road with Marc Maron and other stand-ups; and I Am Battle Comic takes audiences and comic George Lopez on a unique and ultimately life-changing mission to perform for military troops overseas.
The transformational experience of entertaining service-people was recently highlighted by The 4A’s Conscious Creatives. In a filmed interview, Brady discusses applying filmmaking skills to change-making initiatives, and why giving back can also be a laughing matter.
Brady had been freelancing since the start of the year after a long tenure at production house Superlounge. He also had a recent, now former relationship with Accomplice Media for representation in the Midwest.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More