Accomplice Media, the commercial and content production company led by executive producer Amy McIntyre, has added Joe Otting to its directorial roster.
Since joining Accomplice Media, Otting wrapped a campaign for Elevance Health, as well as CVS. He also recently worked on a regional Super Bowl spot for Jewel-Osco supermarkets.
McIntyre noted that she’s had the privilege of working with Otting for many years, and it felt like a natural next step for him to join the Accomplice Media roster.
“Joe’s attention to every moment and detail elevates the final outcome, ensuring each project is both captivating and meticulously crafted,” McIntyre said.
Prior to joining Accomplice, Otting directed via his own solo commercial production company, OGO Films. Some of his standout work includes commercials for Home Depot, Craftsman, Illinois Lottery, Corona Hard Seltzer, Hilton, Bayer, Moosehead Lager, The Palm Beaches, Lenovo, Wellpoint, Whiskey Acres Distilling Co., and a particularly moving spot for Ford Foundation entitled simply “Working Mom.” His work has garnered numerous awards, including a recent Gold Hugo for branded content.
Otting said of his new roost, “The chance to collaborate with a team I’ve worked alongside for many years was incredibly appealing. Accomplice has a strong understanding of the evolving landscape of brand storytelling, and their ability to connect me with new opportunities made this an easy decision.”
Otting added, “I’m always looking for a place where bold ideas are encouraged, and storytelling is front and center, and Accomplice offers exactly that. I thrive in environments where I can push boundaries, experiment with new approaches, and create work that speaks to people on a deeper level. Accomplice gives me the freedom and support to do that.”
A long-time Chicago resident, Otting began his career as a production manager at BBDO before transitioning into directing. In addition to his stand-out commercial work, Otting has directed features, most notably Already Dead, a suspense thriller for Sony Pictures starring Academy Award-winner Christopher Plummer; and Under New Management, a crime comedy with Emmy-nominated Chris Diamantopoulos.
Regarding his new work for Elevance Health via HIVE Content Studio, Otting noted, “What I loved most about this project was its emotional core. Tapping into that deep, instinctive drive to protect one’s family and translating it into visuals that inspire connection and hope—it’s the kind of challenge that reminds me why I love to direct. Seeing it all come together was incredibly fulfilling.”
Jon Eckman, the former group creative director at Havas Worldwide who’s worked with Otting previously, said, “Throughout my career I’ve always counted on Joe to deliver that sublime combination of storytelling with gorgeous filmmaking which he continually delivers.”
“I want to tell stories that feel authentic, whether it’s a brand film or a single visual moment, and bring a level of artistry that elevates the entire campaign,” said Otting. “I’m also excited to explore new ways of storytelling, like blending cinematic techniques with emerging technologies, to create spots that feel fresh and innovative. But at the core, my goal remains the same: to make every project memorable, meaningful, and undeniably cinematic.”
Otting joins a roster at Accomplice Media that includes directors Pete Henderson, Leo Hoorn, Carrie Stett, David Serota and Damien Toogood. Accomplice is represented on the East Coast by Strike-This, in the Midwest by Jen Giles & Partners, and on the West Coast and in Texas by AG Represents.
