Biscuit Filmworks has added Joaquin Baca-Asay to its directorial roster in the U.S. and U.K. Also coming aboard is executive producer Jeff McDougall who will be based in Biscuit's L.A. office,
Baca-Asay is an acclaimed director and cinematographer known for his elegant realism. Previously with MJZ, he has directed campaigns for leading worldwide brands including Nike, Apple, the NFL, Volvo, Chevrolet and Bud Light, earning accolades from Cannes Lions, Clios, AICP Show, The One Show, and a DGA Award nomination in 2010 for Outstanding Directorial Achievement in Commercials. He began his career as a cinematographer, working on a range of projects including the Oscar-nominated short film The Lady in Waiting (shot while still a student at NYU’s Tisch School for the Arts), the music video for Jay-Z’s “99 Problems,” and cult comedy favorite Super Troopers.
McDougall previously served as EP at RESET, which he helped to launch in 2012 alongside founders David Fincher and Dave Morrison. Prior to RESET, McDougall was a successful freelance line producer working with noted directors including Stacy Wall, Tom Kuntz, Jonathan Glazer, and dozens more. Throughout his career McDougall has engineered and overseen the production of hundreds of visually groundbreaking campaigns for clients including Adidas, Apple, Honda, Nike, Samsung, Under Armour, Mercedes and FedEx.
“Joaquin and Jeff will be fabulous additions to the Biscuit family–they each bring a wealth of experience and talent in their respective roles,” said Shawn Lacy, Biscuit co-founder and managing director. “Joaquin’s style is a nice complement to our roster, and Jeff’s vision and ability to execute projects of any scope will be a benefit to all of our directors.”
Baca-Asay joins a Biscuit directorial roster which also includes company co-founder Noam Murro, Aaron Ruell, Aaron Stoller, Andreas Nilsson, Ayse Altinok, Christopher Riggert, Clay Weiner, Dan DiFelice, Daniel Warwick, Errol Morris, Isaiah Seret, Jeff Low, Matt Devine, Matt Dilmore, Michael Downing and Steve Rogers.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More