Production company kaboom has added Jo Gennett to its directorial roster for exclusive representation in the U.S. spanning commercials and branded content. This marks her first company signing after a career as an independent director. Her body of work includes short films, commercials and music videos.
“I found Jo on Free the Work and was really impressed with the breadth and quality of work she had already amassed,” said kaboom founder/EP Lauren Schwartz. “I loved the feel of her work–it was lifestyle but there was a playfulness and a unique sensibility there that felt really fresh and contemporary. When we met, it was evident how much she loves the creative process–she’s grounded and imaginative. And as a digital native, she knows what appeals to audiences in the social space where capturing attention is as competitive as it gets.”
A lifelong interest in television and film drew the New York native to NYU Film School where she discovered a community of creatives with whom she still collaborates. A multi-talented creative, Gennett has worked as an art director, writer, and has a background in creative ideation and development–all of which inform her directing and make her a key partner for both brands and agencies. Her body of work includes campaigns for Match, Barefoot Wine Canada, Lululemon, CarGurus, Bruno Magli and Bumble. Her short film “Millennial Haikus” is a cheeky reflection of her own social media obsessed generation.
Having spent her career as an independent creative, Gennett is excited to be a part of the kaboom roster of multifaceted directors and experienced producing team.
“Lauren reached out at a great time. She really made an impression because she has this driving energy for developing talent and is incredibly knowledgeable of the industry,” she says. “I’ve been producing my own work for years, so having this kind of support is super valuable. I’m stoked to be a part of the kaboom team so I can keep pushing myself creatively.”
