Director James Rouse has joined Biscuit Filmworks for representation in the U.S. and U.K. Rouse’s commercialmaking has received over 200 awards including two Cannes Grand Prix honors (for Harvey Nichols’ “Sorry, I Spent it on Myself” and The Red Cross’ “Hope”) as well as Ad of the Year at the British Arrows (for Marmite’s “Love It, Hate It, Just Don’t Forget It”).
Rouse was previously repped by The Corner Shop and Outsider in the U.S. and U.K., respectively.
“James is an incredible director, I’ve always been enamored with his ability to work with actors to develop both comedy and drama with them–often in equal measures. This coupled with the way the camera becomes intrinsic to observing that performance is something I admire a lot,” said Rupert Reynolds-MacLean, managing director at Biscuit U.K.
Born and raised in North London, Rouse studied at the School of Communication Arts and began his career as a copywriter and art director at agencies including Euro RSCG and DDB. He made his directing debut in 2003 with the spot “Trojan Games” for Trojan which instantly went viral and earned a Gold Lions at Cannes as well as a slot in SHOOT’s 2004 New Directors Showcase. Rouse has since worked with brands such as The Guardian, Oxfam, McDonald’s, Sainsburys, The National Lottery, Evian and Volkswagen, among others.
Rouse also directed the 2014 feature film Downhill, starring Ned Dennehy, Richard Lumsden, and Jeremy Swift, which is rated 89% fresh on Rotten Tomatoes.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More