Tool of North America has added director James Frost to its live-action roster for worldwide representation. He had formerly been handled by Rattling Stick for spots and branded content.
Born in London, Frost has spent the last 20 years of his career in L.A. working with leading brands and artists, including Radiohead, Alabama Shakes, OK Go, Norah Jones, Coldplay, Pearl Jam, The White Stripes, and Kylie Minogue. Among his notable credits are music videos for Coldplay’s “Yellow,” Norah Jones’ “Come Away With Me,” and Radiohead’s “House of Cards.” On the commercial side, he’s worked on multiple campaigns, such as Nike’s “Human Printing Press,” American Express’ “Business Gold Reward Card,” BMW’s “Comparable” and Ford’s “The Dog.”
Frost has received many accolades over his career, including honors from D&AD, Art Directors Club, The One Show, AICP Show, Webby Awards, LA Film Festival, Telly Awards, CR Annual, New York Festivals, and the London International Advertising Awards. He has also received nominations from the Grammys, MTV VMAs, Much Music Awards, Billboard Awards, BRIT Awards, MVPAs, British Design Awards and Shortlists at Cannes. His Radiohead video also continues to be exhibited in contemporary art museums around the world, and his other works have been included in places like the British Design Museum, Museum of Contemporary Art Sao Paulo, The Vienna Museum of Contemporary Art, Victoria & Albert Museum London, The Museum of the Moving Image New York City, Maison des arts de Créteil Paris, The Australian Centre For the Moving Image Melbourne and The Barbican Centre, London.
“Tool is innovative, forward-thinking and uniquely positioned to take on the challenges that are arising in our industry’s ever-changing environment,” Frost said. “As a filmmaker, I’m excited to work with a production company that shares my philosophy and can support me in achieving my goals.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More