Director Ivan Grbovic has joined The Corner Shop for U.S. representation. He had previously been handled by BRF (B-Reel Films).
Having earned a Masters degree in cinematography from the American Film Institute in Hollywood, Grbovic soon switched to directing music videos and acclaimed short films in Canada. His first commercial work was a humorous piece for Canadian hardware store chain Rona tied into the 2010 Olympic Games. Grbovic’s other credits span such brands as Bank of America, Ubisoft, Lexus and Burger King.
Anna Hashmi, managing partner/EP for The Corner Shop assessed, “Ivan’s impressive reel of work, shows his cinematic eye and ability to tell big scale narratives whilst effortlessly employing VFX and humor. And he may well be the best under exposed director you’ve yet to work with.”
Grbovic will be repped by The Corner Store sales force consisting of Ziegler/Jakubowicz on the East Coast, Resource LA on the West Coast and Mary Kate Hatfield in the Midwest.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More