SixTwentySix Productions has signed director Iris Kim for U.S. representation in the commercial, music video, branded entertainment and digital space. This marks her first representation in the American market.
Kim’s body of work includes lensing national and international work for global brands and labels such as Interscope Records, Universal Music, and Republic Records. She has helmed innumerable music videos throughout her career including Johnny Orlando’s “Adelaide,” renforshort’s “Virtual Reality,” Anna Sofia’s “Don’t Play Pretend,” Alex Porat’s “Never Say ILY Again,” and Adelaine Morin’s “SPF 50.” Her creative direction has also graced the likes of branded shows such as Urban Decay’s Live Makeup Show “Ride or Die,” where she served as a scriptwriter and creative director. Additionally, Kim's short film, English Made Easy, centering around the theme and nuances of the English language from the perspective of a Korean student, was a nominee for the TIFF x Instagram Shorts Festival.
The signing of Kim aligns with the L.A.-based SixTwentySix’s penchant for creating authentic, relevant content connected to culture and its commitment to placing merit on talent of all voices, beliefs, and human experiences, translating into relevant storytelling for today’s audience. “As a person and as a director, Iris is precisely what our company stands for,” commented SixTwentySix partner and managing director Jake Krask. “As a creator, she has the ideas for content we are eager to continue creating for today’s generation. Iris has such a strong, unique directing style and we look forward to supporting and developing her career.”
Austin Barbera, SixTwentySix partner and exec producer, added, “I think in Iris, we’ve found an outstanding, young storyteller who fits very naturally into the ethos and vibe of our expanding SixTwentySix family. I’m thrilled about the contributions she’s going to make to our work, culture, and clients.”
Hailing from a small town in Ontario, Kim attended school in the heart of Canada’s film & TV production industry capital, Toronto, which helped her to carve out a distinctive visual style. Kim is recognized for a style that brings the viewer in and immerses them in the scene. Her music video background has allowed her to elevate and romanticize reality in what she considers “short, short” films. “She has very unique camera angles and tricks to keep the visual interesting and knows how to balance it with directing the talent to create powerful images,” shared Krask. “Iris really brings a youthful and new touch to her projects that makes them super entertaining to watch.”
Kim said, “SixTwentySix and I started working together in the beginning of the year and from the start, I felt so supported with them. That’s such a huge thing for me – knowing that the people I’m working with will always hear me. More recently, I’ve been ready to explore and have a bit of fun with work and I can’t wait to do that with them. Honestly, I really just can’t wait to start.”
At SixTwentySix Productions, Kim joins a roster of directors including Miles & AJ, Tyler Lee, Clifton Bell, and empowering female talents such as Chandler Lass and Nina Kramer. Kim recently directed work for Adidas and has another commercial project and two music videos in the offing.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More