Production house Twist has added director Igor Borghi to its roster for work in the American ad market. He was last represented by Boxer Films in the U.S.
Borghi comes aboard Twist just as his spot for online publication Parisian Gentleman–out of agency DLVBBDO, Milan–has debuted. The commercial opens on a woman in a bathtub. It’s clearly a personal moment. The camera is a voyeur as we continue to discover women in a variety of unadulterated scenarios. The connecting story element is the honesty and rawness of the moments–void of pretense. The moments were curated carefully and are deliberately excessive. The final scene unveils the tagline: “A world without gentlemen is a world without ladies.”
Italian-born Borghi was a teenager when he began training as a filmmaker. He secured a degree in international politics before attending the Italian National Film School in Rome. With that experience, he built an impressive resume as an AD for leading feature and commercial directors. This laid a foundation for his own directing work, which has met with acclaim. He was shortlisted at Cannes last year, and he recently won Best Film at the Key Awards for his Camomille Sognid’oro Tea spot. Borghi has collaborated with global agencies such as: DLVBBDO, DDB, Grey, Leo Burnett, McCann Erickson, and TBWA.
Twist EP Amyliz Pera noted, “Regardless of the genre, Igor likes to tell a story and takes a cerebral approach to the work. Even after watching a one-minute story, I can have a touch of good book-ending syndrome; a moment of quiet, of recognition, and a desire to watch it again. It’ll be fun to work with him.”
Residing in Italy, Borghi is with production house Generator in the UK market and freelances in Italy, and much of the rest of Europe.
Headed by exec producer/president Jim Geib and EP Pera, Twist maintains offices in NY and L.A. Borghi joins a Twist directorial roster which includes Rich Michell, Matt Pittroff, Scott Pitts, Marc André Debruyne, and the worldwide creative collective Tomato.
