Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen–and Berlinale Film Festival Award-winning–eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors–including celebrities–and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field, but set about diversifying his interests and subjects with each opportunity. His very first commercial film earned him a Bronze Cannes Lion, several gold Clios, and a prize at the Cristal Festival, immediately putting him on the map. From beauty, he segued into automotive but maintained classically cinematic and narrative-focused directing with a high caliber of visual effects. Often merging choreography with his work, Emanuel has a style which supersedes genre and opens him to opportunities in arenas like comedy, which he seamlessly blended for brands like Lego.
Caviar has an Oscar pedigree. The company’s original feature film Sound of Metal won two Academy Awards and was nominated for Best Picture.
