Creative production partner Tool has added live-action director and motion designer GMUNK to its talent roster for commercials, branded content and experiences. The move marks a return to Tool for GMUNK who’s known for being a visual innovator and using in camera techniques to bring a distinctive look to commercial content,
GMUNK has directed commercial work for clients such as Audi, Apple, Nike, Adidas, Samsung, Microsoft, Coca-Cola, Meta, Mercedes, Sony, Dolby, HP, Adobe, Infiniti and HBO, among others. Recent projects include commercials such as “When Things Go Right” for Uber Freight, “Pure Imagination” for Audi, and “Spark the Next” for Maserati, and the key visual and live-action campaign for the TRON Lightcycle Run attraction at Disney’s Magic Kingdom. In addition to his commercialmaking exploits, GMUNK works in features and is helping create the design look for UI systems that will be featured in the upcoming Tron movie and was responsible for the Windows 10 Desktop Wallpaper, a highly recognized image campaign. Prior to his reunion with Tool, GMUNK had been handled for live-action content by production house JOJX.
“GMUNK brings a unique and immediately identifiable visual flair to his work that brands love,” said Nancy Hacohen, managing director of Tool. “He’s been doing groundbreaking work for years, and we’re excited to connect even more brands with his visionary talent and marry his innovative spirit with Tool’s creative technology department to explore ways to use AI and other tech in the production of commercial content.”
Leveraging creative technology to support his visual storytelling, GMUNK also seeks ways to apply his foundation in motion design to new mediums such as AI, experiential, AR and NFTs. His work has been exhibited at Christie’s, Sotheby’s and in fine-art galleries around the world, and his projection-mapping and robotic video BOX is one of the most viral short films ever made and won prestigious awards including the Cannes Grand Prix and SIGGRAPH’s Best in Show.
“I’m excited to work with Tool, who has a reputation for living at the cutting edge of fusing traditional production with new technologies,” said GMUNK. “Moving forward, I’m looking forward to working with them to connect with brands that want to push the boundaries of what’s visually possible in commercial productions.”
