Commercial production company A Fresh Face in Hell, with offices in Seattle and L.A., has signed director Freshteh for spots and music videos in the U.S. This marks the first representation on a U.S. production house roster for the Swedish director who was born in Iran and educated in Australia. She continues to be repped in the U.K. by Park Village and was previously handled in Sweden via B-Reel Films.
Freshteh began her film career in Stockholm as a casting director and quickly became known for her ability to tap into youth culture. As a director Freshteh fused the urgency of her casting with her art school background to create a unique original aesthetic. Fresh Face owner/managing director Jason Botkin said of Freshteh, “Her directing style has always stood out for being bold yet intimate. It’s been exciting to watch her evolve the rawness of her early documentary work to a more sophisticated visual palette. Helping her develop her storytelling voice is a collaboration I really look forward to.”
Freshteh speaks four languages, is a choreographer, published writer, well known DJ, an activist and a ace surfer. The Swedish commercial Roy Awards competition honored Freshteh with its first ever “Bravest Director in Sweden” honor in 2019. Her work has been featured in the trade press and been Vimeo Staff picked. Freshteh has also been the Scandinavian ambassador for Free The Work for the last two years.
Freshteh said of her new U.S. roost, “Jason and his team are the inspiring kind, dismissing creative obstacles while pushing innovation in ways that few production companies do. That gets me fired up about our future work together. I never touch anything I don’t believe in and I’m all in! A killer match made in the right kind of hell.”
Freshteh will be represented in the U.S. market by A Fresh Face in Hell sales team consisting of Brooke Covington and Larisa Peters at RC&Company on the West Coast, Chiara Chung at CCCo. in the Midwest, and Anna Rotholz of Anna Rotholz Management on the East Coast.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More