Believe Media has signed Stockholm-based director Filip Tellander for representation in the U.S. and U.K. Perhaps best known for his extensive automotive work, Tellander also has demonstrated his storytelling prowess in spots for such clients as Nike and H&M, as well as music videos and short films.
Tellander worked his way up through the camera department, graduating to DP and then editor before turning to direction. He’s been directing commercials internationally for more than 10 years. His most recent project took him to Cuba, where he directed the new H&M Spring line for kids.
With Mercedes, Jeep, Lexus, and Fiat on his reel, Tellander joins a roster at Believe that is quite robust in the automotive market. In fact, his first project with the company was a Jeep spot for Leo Burnett Italy. (Tellander was earlier handled by B-Reel in the U.S.)
Tellander continues to be represented by Indio in Sweden and Quad in France.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More