Believe Media has signed Stockholm-based director Filip Tellander for representation in the U.S. and U.K. Perhaps best known for his extensive automotive work, Tellander also has demonstrated his storytelling prowess in spots for such clients as Nike and H&M, as well as music videos and short films.
Tellander worked his way up through the camera department, graduating to DP and then editor before turning to direction. He’s been directing commercials internationally for more than 10 years. His most recent project took him to Cuba, where he directed the new H&M Spring line for kids.
With Mercedes, Jeep, Lexus, and Fiat on his reel, Tellander joins a roster at Believe that is quite robust in the automotive market. In fact, his first project with the company was a Jeep spot for Leo Burnett Italy. (Tellander was earlier handled by B-Reel in the U.S.)
Tellander continues to be represented by Indio in Sweden and Quad in France.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More