Eleanor has added director Femi Ladi to its roster for U.S. representation spanning commercials, branded content and music videos.
Among his many notable credits is “My Family” which won distinction as the UKMVA Best Hip Hop Video in 2021. The critically acclaimed music video tells Pa Salieu and BackRoad Gee’s celebration of found family with an innovative, technical tour de force use of motion control.
Ladi also garnered plaudits for his vivid Afro futuristic short film, Oba, which relates a story of identity and heritage, submerging audiences in a richly bold, gorgeously surreal visual world. “I had this story within me,” said Ladi. “I hadn’t written it yet but I always knew I wanted to make this story.”
Prior to joining Eleanor, Ladi had most recently been represented in the U.S. by Somesuch.
Eleanor president Sophie Gold said, “How Femi looks at the world is incredible. He crafts dazzling new realms that bring you in. There are layers to each of his narratives. The deeper you look, the more you see.”
Ladi added, “It’s great to join a company that has a proper vision and grow with them in the U.S.”