Quriosity Productions has added director Federico Mazzarisi to its roster. The Italian visual stylist joins the company for national representation for commercials and brand content. The signing comes on the heels of his successful Lexus spot earlier this year done as a freelance director, and is timed to his next Quriosity project–a follow up spot for the car brand and its agency, IW Group, which is being produced later this month.
Mazzarisi has collaborated with such brands as Vogue, Nike, Puma, Alfa Romeo, Stella McCartney, BMW, Diesel, Vespa, Toyota and many more. He had most recently been directing independently prior to joining Quriosity. Earlier he was repped in the U.S. ad market by production company Great Guns.
“Fede brings an amazing new dimension to our creative capabilities,” said Quriosity founder and exec producer Qadree Holmes. “He’s a master visualist whose work reveals depth and emotion, regardless if he’s working in fashion or automotive. Adding him to our roster underscores our ability to work fluidly, and with a high level of taste, across any advertising genre or category.”
Mazzarisi’s work has been recognized with Cannes Lions, Ciclope and British Arrows honors. Earlier in his career he won recognition at both the Cannes Lions Young Directors Awards and the One Club’s Young Guns competition. Prior to launching his directing career, he studied at the European Institute of Design in Milan, and then relocated to London for additional work at the National Film and Television School.
“Our experience working with Fede on the Lexus job earlier this year [when the director was freelancing] was the textbook example of a great partnership,” said Quriosity EP Mark Conley. “He elevated the concept and brought a visual excitement to the script that not only propelled the narrative, but made the product the focal point of the action. The client was so pleased, they’ve brought him on for a repeat assignment, which in today’s competitive environment speaks volumes.”
Mazzarisi said working with Quriosity on the Lexus job paved the way for this new chapter in their relationship. “That was a truly exhilarating experience,” he noted. “The energy and passion of Mark and Qadree were truly inspiring, creating a deep and meaningful connection. This connection, based on trust and respect, is paramount when considering a partnership of this nature.”
Mazzarisi continued, “For me professionally, joining Quriosity means an expansion of my creative footprint in the U.S. I’m moving to Los Angeles, after years of working in Europe, Asia and the Middle East. My goal is to engage with U.S. creatives and infuse the ad market with a fresh, new perspective. And Mark and the Quriosity team possess a profound understanding of executional detail, consistently striving for exceptional outcomes. Our journey together is centered on growth, with a shared respect for my talents and a collective aspiration to elevate it to new heights. I’m excited about our prospects as we move forward.”
