Great Guns has added Italian director Federico Mazzarisi to its roster for commercials, branded content and music videos in the U.S. and U.K. This marks his introduction to the American ad market while in the U.K. he had been a collaborator with London-based Dirty Films for a year.
Between London and Milan, Mazzarisi has already worked with brands including Golden Goose, Vogue, Nike, Stella McCartney X Breast Cancer Awareness, and Diesel Watches. Born and raised in the rural south of Italy, Mazzarisi honed his filmmaking talents at IED (the European Institute of Design) in Milan, before moving to London to study at NFTS (National Film and Television School). Through his brand of visual storytelling, Mazzarisi has steadily developed a rich portfolio of commercials, branded content, and music videos.
Most recently, he turned his talents to a new Renault Clio “Meet the Moment” campaign in collaboration with Publicis Italia. Brought to life in mesmerizing neon hues, the film tells the captivating story of a man who embarks upon an exhilarating journey towards his destiny after meeting a mysterious fortune teller.
For the campaign, Mazzarisi was tasked with striking the perfect balance between bringing futuristic scenarios to life while maintaining the warmth and humanity central to the brand’s spirit. For the characterization of the fortune teller, he was keen to tread fresh ground and drew on inspiration from his time in Asia to create a dazzling neon mystic, framed by a constantly moving camera that gives the film a sportier, dynamic feel. As casting was crucial to convincingly convey the spontaneous meeting of the couple in such a short space of time, the team cast a wide net sourcing talent from France, Belgium, and Italy for the two-day shoot in Barcelona.
The Renault work came out of production house Ascent/Groenlandia; however Mazzarisi remains a freelancer in the Italian market.
Mazzarisi met Great Guns’ founder/CEO Laura Gregory and global EP/head of integrated Sheridan Thomas during his first days in London at the NFTS. The director kept in touch with them over the last few years, getting what he described as “feedback film after film.” Mazzarisi said he was drawn to the caliber of the Great Guns’ work and roster, eager to take the next step in his career there. “For me, it’s a very natural fit to be part of their team.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More